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Fazer Chinaman Gone, Leaves Hat

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Fazer's old packaging

Fazer has removed the cartoon East Asian from one of two versions of the packaging for their chocolate-covered puffed rice. Only the conical straw hat remains, an “abbreviated motif” as Karl Hauck would have put it. Tørsleff still has the guy on their gel agent. Gabob recently published the fine boardgame Wok Star which is full of cartoon East Asians.

Tørsleff's gel agent

Thinking about these images, I’ve decided that I don’t find them racist. The old Fazer and Tørsleff cartoons are certainly outdated, since few people in East Asia wear conical straw hats or queue hair any more. The Wok Star images are up-to-date. And none of the images denigrate East Asians in my opinion. Granted, it’s hard to understand why there’s a cartoon Chinaman on the gel agent, but the chocolate has rice in it and is named “Kina”, and the boardgame is about a Chinese family restaurant.

The Wok Star boardgame

I’m thinking that when Chinese cartoonists draw friendly caricatures of their own people, then they probably look a bit like this. If we can’t allow cartoons of people with non-Europid features, then we just make them invisible in part of the public space.

What do you think, Dear Reader?

Update same evening: Dear Aard regular Christina points to an ongoing fracas in Canada where a South Asian woman depicted on a draught for new paper money was replaced by a Europid woman.


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